Most people type one line into a chatbot and get a generic answer back. This kit turns AI into a marketing teammate that knows your business, with prompts you can use today (your Google listing, reviews, follow-ups, referrals) and data-driven plays for when you’re ready to level up. No budget or fancy tools required.
Paste the Business Context Block below at the start of every session. AI can only be as specific as what you hand it.
Paste your actual reviews, the job you just finished, your real numbers. The more real material you give it, the better it gets.
Fill this in one time, save it somewhere handy, and paste it at the top of any prompt in this kit. It’s the difference between generic output and advice that fits your business.
Here is context about my business. Use it for everything that follows. - Business name: [NAME] - What we do: [TRADE / SERVICE] - Who we serve (ideal customer): [HOMEOWNERS, FIRST-TIME BUYERS, ETC.] - Our service area: [CITY / COUNTY / RADIUS] - Price point / typical job size: [ROUGH RANGE] - What makes us different: [2-3 REAL DIFFERENTIATORS] - Main competitors: [2-4 NAMES] - My goal right now: [MORE CALLS / MORE REVIEWS / REPEAT WORK] - Tone of voice: [E.G. FRIENDLY LOCAL PRO, NO JARGON] Ask me clarifying questions if anything is unclear before you begin.
None of these need an analytics account, a website login, or a marketing budget. Just your phone and the customers, reviews, and jobs you already have. Pick one and go.
Your Maps listing is often the first thing that local customers will see. Make sure it's accurate, complete, and enticing.
[PASTE YOUR BUSINESS CONTEXT BLOCK]
You're a local marketing expert. Using my business context, write:
1. A 750-character Google Business Profile description, natural, not stuffed,
leading with what I do and the areas I serve.
2. Four Google Business Profile posts for the next month: an offer, a helpful
tip, a recent job/win, and a seasonal reminder. Each under 1,500 characters
with a clear, low-pressure call to action.
[PASTE YOUR BUSINESS CONTEXT BLOCK] Act as a local SEO writer. For my business serving [CITY/AREA], write a ~400-word service-area page for [SERVICE] that sounds human, mentions the area naturally, and answers the practical questions a local customer has before hiring. Then list 8 real questions customers around here actually ask about this service that I should answer on my site.
The one-star review freezes a lot of owners. A calm, professional reply often impresses future customers more than the complaint hurts.
[PASTE YOUR BUSINESS CONTEXT BLOCK] Write replies to the reviews below. For positive ones: warm and specific, no copy-paste feel. For negative ones: calm and professional, take responsibility where fair, share no private details, and invite them to continue offline. Keep each reply 2-4 sentences. REVIEWS: [PASTE]
[PASTE YOUR BUSINESS CONTEXT BLOCK]
Write a short friendly text AND a slightly longer email I can send right after
finishing a job, asking the customer to leave a Google review. Make it easy and
low-pressure, and mention briefly that it really helps a small local business.
Your best marketing words are already sitting in your reviews. Pull them out and sell in your customers’ language, not marketer-speak.
[PASTE YOUR BUSINESS CONTEXT BLOCK] Below are real customer reviews and messages. Analyze the actual language my customers use, not marketing-speak. 1. What exact words and phrases do they use for their problem and the result they wanted? 2. Top 3 recurring praises and top 3 recurring complaints? 3. Write 5 headlines and 3 short ad descriptions using THEIR words, not mine. DATA: [PASTE REVIEWS]
Trades do interesting work all day and post none of it. Use the voice-to-text button on your phone. Talk it out, let AI shape it.
[PASTE YOUR BUSINESS CONTEXT BLOCK] I just finished a job. Here's what happened in my own words, don't worry about grammar: [DESCRIBE, OR PASTE A VOICE-TO-TEXT MEMO]. Turn it into: (1) a short, friendly social post a local customer would find interesting, (2) a one-line caption for a before/after photo, and (3) a Google Business Profile post. No hype, sound like a real local pro.
Professional-services folks live with confused customers. Turning jargon into plain English builds trust, and doubles as website content.
[PASTE YOUR BUSINESS CONTEXT BLOCK] My customers are often confused about [TOPIC, e.g. rate vs. APR, points, PMI, escrow, renting vs. buying]. Explain it in plain English a first-time customer would understand, about 150 words, no jargon, with a simple analogy. Then give me 5 FAQs on this topic with short answers I can put on my site.
[PASTE YOUR BUSINESS CONTEXT BLOCK]
Write reusable message templates for my business, friendly and on-brand, each
short enough to text: (1) appointment confirmation, (2) "on my way / running
late," (3) "job complete, here's what we did," (4) a seasonal check-in to past
customers, and (5) a win-back for a customer I haven't heard from in a year.
Most trades send one quote and never follow up. The work is often still there. They just went quiet.
[PASTE YOUR BUSINESS CONTEXT BLOCK] I sent a quote and haven't heard back. Details: [WHAT THE JOB WAS, WHEN I SENT IT, PRICE IF RELEVANT]. Write 3 short follow-ups spaced about [4 DAYS / 1 WEEK / 2 WEEKS] apart. Helpful and respectful, not pushy. Remind them of the value, address a likely hesitation, and make it easy to reply.
[PASTE YOUR BUSINESS CONTEXT BLOCK] Help me network better at my chamber group. Using my business context: 1. Write a 30-second and a 60-second spoken intro, natural, not salesy. 2. Describe my single ideal referral so others know exactly who to send me ("a good referral for me is someone who..."). 3. Write a short, warm email to propose a referral partnership with a complementary local business [e.g. a realtor, a GC, an insurance agent].
[PASTE YOUR BUSINESS CONTEXT BLOCK]
Build a simple 12-month marketing calendar for my business. For each month,
suggest one timely theme or offer that fits my trade and my area's seasons, plus
one easy action (a post, an email, or a promotion). Keep it realistic for a busy
owner doing this alone.
This is where the rest of the room leaves the most value on the table: using AI to make a report, but never to interpret their own numbers. Needs an account or two, but it’s the biggest unlock once you’re set up. For each source: pull the data, then paste it into the matching prompt.
[PASTE YOUR BUSINESS CONTEXT BLOCK] Below is a GA4 export comparing [THIS PERIOD] to [PREVIOUS PERIOD]. Don't invent numbers; base everything on this data. 1. What's the headline story, what changed and by how much? 2. Flag the 3 biggest anomalies (good or bad) I might miss in a dashboard. 3. Which pages or traffic sources are over- or under-performing? 4. Give me 3 specific, testable next actions, ranked by impact and effort. DATA: [PASTE CSV]
[PASTE YOUR BUSINESS CONTEXT BLOCK] Below is Search Console data: the queries bringing people to my site, with clicks, impressions, CTR, and average position. Base everything only on this data. 1. Where do I get lots of impressions but few clicks (low CTR)? These are title/meta-description opportunities. Suggest rewrites. 2. Which queries rank on page 2 (position 11-20) and are close to page 1? These are my highest-leverage content targets. 3. What search intent shows up that I'm NOT covering with a dedicated page? List content I should create. DATA: [PASTE EXPORT]
[PASTE YOUR BUSINESS CONTEXT BLOCK] Below is my Google Ads search terms report (actual queries that triggered my ads) plus campaign performance. Base everything only on this data. 1. Which search terms waste spend (irrelevant to what I sell) that I should add as negative keywords? List them. 2. Which converting terms reveal intent I should build a dedicated ad group or landing page around? 3. Where is money going to high-cost, low/zero-conversion terms? 4. Plain English: is this account healthy, and what are the top 3 changes to make this week? DATA: [PASTE CSV]
[PASTE YOUR BUSINESS CONTEXT BLOCK] Below is my Meta Ads performance export. Base everything only on this data. 1. Which ads/ad sets are winning, and which are quietly draining budget? 2. Is ad fatigue showing up (rising frequency, falling CTR)? Where? 3. If placements/audiences are broken out, where is performance strongest? 4. Give me a prioritized list of what to pause, scale, and test next. DATA: [PASTE EXPORT]
In your email platform, open campaign or flow reports and export the performance table (opens, clicks, CTR, unsubscribes by campaign). Most platforms have an Export/Download button on the reports screen.
[PASTE YOUR BUSINESS CONTEXT BLOCK] Below is my email campaign performance over [TIME PERIOD]. Base everything only on this data. 1. Which subject lines / campaigns drove the best opens and clicks, what do the winners have in common? 2. Where am I seeing high unsubscribes, and what might be causing it? 3. What 3 experiments (subject lines, send times, segments) should I run next? DATA: [PASTE EXPORT]
A few heavier-lift prompts for whoever runs ads, manages a content calendar, or works in a regulated field.
[PASTE YOUR BUSINESS CONTEXT BLOCK] Write 15 headlines (max 30 characters) and 4 descriptions (max 90 characters) for a Google responsive search ad promoting [PRODUCT/OFFER]. Vary the angle: some lead with the problem, some with the result, some with a guarantee or differentiator. No clichés. Number them so I can test them.
[PASTE YOUR BUSINESS CONTEXT BLOCK] Here is a list of keywords I'm tracking: [PASTE LIST] 1. Group them into topic clusters by search intent. 2. For each cluster, suggest one pillar page and 3-5 supporting articles. 3. Note which clusters look like buyer intent vs. research intent.
[PASTE YOUR BUSINESS CONTEXT BLOCK] Below are my rough notes from a project/client kickoff. Turn them into a clean creative brief with: objective, audience, key message, deliverables, tone, success metrics, and open questions to resolve. NOTES: [PASTE MESSY NOTES]
Especially for lending, banking, insurance, and financial advice: flag risky claims before anything goes public.
[PASTE YOUR BUSINESS CONTEXT BLOCK] Review the copy below against these rules: [PASTE BRAND OR COMPLIANCE RULES, e.g. no performance guarantees, required disclaimers]. Flag every line that may violate a rule, explain why, and suggest a compliant rewrite. Be conservative. Flag anything questionable. COPY: [PASTE COPY]
Most people use AI to make existing work faster. The bigger unlock is the work that never got done at all: replying to every review, following up on the cold quote, posting the job you just finished. The tools are free and already on your phone. Pick one play and start this week.